Context
After several years working mainly as a graphic and creative designer, I decided to redesign my personal identity to align with my new role as a Front End & Back End Developer. I aimed for a more formal, modern, and professional brand that represents both my trajectory in branding and my transition into web development.
Problem
- My previous identity reflected a more experimental and purely graphic stage.
- I needed a more sober and adaptable identity for tech contexts.
- The branding had to communicate creativity but also trust and professionalism.
Process
- Reviewed my career path and projection into the tech industry.
- Created a simple and elegant typographic logo with a flexible visual system.
- Selected a neutral and contrasting color palette to transmit formality.
Final solution
- Clean typographic logo adaptable to both digital and print formats.
- Identity that combines creativity and structure, aligned with my dual profile as designer and developer.
- Applications for web, portfolio, business cards, and presentations.
Reflection
- This redesign acted as a bridge between my 17+ years of branding experience and my new journey as a web developer.
- I learned that personal identity must evolve alongside professional growth.
- The challenge was balancing the creative side with a more formal and tech-oriented tone.
See the full project on Behance: Brand Redesign – Johnattan Moran