Context
The Colectivo Jóvenes de Guatemala (CJDG) is an organization focused on youth political and social participation. They sought a redesign that reflected dynamism, unity, and freshness, while maintaining the essence of their identity.
Problem
- The existing logo was not flexible and difficult to adapt across platforms.
- It lacked youthful energy and visual modernity.
- There was no solid visual system to support the logotype.
Process
- Research of symbols and shapes representing collectivity and movement.
- Creation of a symbol based on interwoven circles, evoking unity and diversity.
- Selection of a vibrant color palette to convey youthful energy.
Final solution
- Renewed logo with circular shapes symbolizing community and connection.
- Visual system adaptable for digital and print use.
- Vibrant color palette as the central axis of the identity.
Reflection
- The redesign strengthened the collective’s communication with young audiences.
- I learned to balance freshness and formality in a socio-political context.
- Challenge: creating a flexible logo that works across social media, events, and official documents.
See more of the project on Behance: Logo Redesign for CJDG