Context
I worked as Community Manager for more than 7 months with the team that organized the first edition of the Central American Architecture Biennial (BARCA). The goal was to build a community around architecture and its impact on the region, generating conversations and visibility on social media.
Problem
- The Biennial needed to consolidate a digital community from scratch.
- There was a lack of consistency in communication and content design on social platforms.
- It was necessary to highlight the cultural and regional value of the event to a diverse audience.
Process
- Communication strategy focused on the impact of architecture in Central America.
- Creation of graphic pieces adapted to different formats (Instagram, Facebook, Twitter).
- Writing copy aimed at engagement and cultural reflection.
- Constant monitoring of the community and strategy adjustments based on metrics.
Final solution
- Consistent digital identity across all channels.
- Increased engagement and growth of the community during the event.
- Versatile graphic material that reinforced the Biennial’s identity.
Reflection
- A rewarding experience in managing cultural communities.
- I learned the importance of combining strategy, design, and active listening in digital projects.
- Challenge: balancing technical aspects with the human side in architecture communication.
See more of the project on Behance: Community Management for BARCA